We are delighted to be able to offer another fantastic opportunity for you to apply to undertake the FAW 2020 edition of the UEFA Certificate in Football Management, taking place from 3rd March to 26th November 2020.
The 9-month long programme consists of 6 online modules and 3 seminars. The modules will be available to study for 4 weeks each, requiring a total of 4 days per module of study. This is the equivalent to 40 full days or 330 hours of study. Participants will be graded on the basis of two written assignments (max. 4,500 words each) and a final oral exam (20 minutes).
The 3 compulsory seminars, detailed below, will each require 2 days in Newport, (which you must have permission from your employer to attend).
1. 3rd/4th March 2020 looking at the introduction to football management
2. 29th/30th July 2020 looking at football marketing and communications
3. 25th/26th November 2020 looking at event management
Attached to this email you can find the promotional leaflet and the application form, providing all of the information you require. However, should you wish to discuss the commitments required or any other aspect of the programme please feel free to contact us on 029 20 531 666.
If the course is of interest to you and relevant to your individual development, in the first instance please discuss it with your employer and seek their approval, we would then like to officially invite you to apply by completing the attached application form and also a statement of suitability by following the link below..
https://forms.gle/JgnErsfyGE5vqapK8
Please note, that the application deadline is 17.00hrs on Thursday 14th November 2019 to ptanner@faw.co.uk
We look forward to welcoming your application.
Thank you and regards,
Jonathan Ford Neil Ward
Chief Executive Chief Executive
Football Association of Wales FAW Trust
UEFA Certificate in Football Management
Football Association of Wales
1
UEFA Certificate in Football Management
Contributing to the professional management of football across Europe has been one of UEFA’s goals for many years. Following
the success of its Certificate in Football Management at international level, UEFA decided to develop national editions of this
programme in partnership with some of its member associations, spreading all across Europe.
This approach has enabled more members of the football family to access the programme, to develop professionally and to
acquire new management skills specific to this sport. UEFA is delighted to be working with the FAW to offer this course to
people involved in football in Wales. We are sure that this initiative will contribute to the success of the game in Wales.
Theodore Theodoridis
UEFA General Secretary
At the FAW we are thrilled to once again be selected as the host Nation to provide the Certificate of Football Management
(CFM) in 2020. Having first delivered the programme in 2018, the FAW are looking forward to supporting this challenging but
engaging programme for a second time in Wales.
It is a fantastic opportunity to consolidate practical knowledge into a recognised academic qualification for individuals who are
self-motivated and are looking to commit themselves to further their professional education and development.
We look forward to supporting UEFA in the delivery of the CFM programme and continuing to drive Football in Wales forward
together. We very much hope that you will consider applying for this amazing opportunity.
President or GS host NA
Structure
Up to seven editions of the UEFA CFM will start every season and will be directly organised within national associations selected
by UEFA. The programme comprises six mandatory and two optional online modules, as well as three face-to-face seminars.
Each module and seminar addresses a key area of national football association management and is prepared and run by
internationally renowned academic experts in cooperation with UEFA and the host national association. The UEFA CFM runs
over a period of nine months. The certificates are issued through the Swiss Graduate School of Public Administration (IDHEAP),
at the University of Lausanne. The certificate is worth 10 ECTS Credits acknowledged by all European universities.
Each module focuses on one important aspect of the management of a football association:
● the organisation of world football;
● strategic and performance management;
● operational management;
● football marketing and sponsorship;
● communication, the media and public relations;
● event and volunteer management;
● stadium management (optional);
● advanced marketing (optional).
UEFA Certificate in Football Management
Football Association of Wales
2
Target group
The UEFA CFM programme is based around the Knowledge and Information Sharing Scenario (KISS) project and aims to help
the UEFA member associations enhance and increase their knowledge of sports, and in particular football, organisation
management.
The FAW is responsible for the recruitment of 20 spots for its own staff and stakeholders (regional associations, professional
clubs, leagues, player union or professional player, etc.). Candidates to the UEFA CFM should:
● Work in football (NA, regional association, professional club, league, player union or, potentially, be a professional player)
and have a permanent contract
● Have at least two years of experience with the NA/regional association, etc.
● Please note that candidates applying for the UEFA CFM must have a good command of English (both oral and written).
Module 7
online
Stadium management
Module 8
online
Advanced Marketing
Face-to-Face
Seminar 1
Introduction to
football
management
Module 1
online
The organisation of
football
Module 2
online
Strategic and
performance
management
Face-to-Face
Seminar 2
Football marketing
and communication
Module 3
online
Operational
management
Module 5
online
Communication, the
media and public
relations
Module 4
online
Football marketing
and sponsorship
Module 6
online
Event and volunteer
management
Face-to-Face
Seminar 3
Football event
management
Graduation
Ceremony
Optional
UEFA Certificate in Football Management
Football Association of Wales
3
Assessment
The amount of work necessary is approximately four days per online module (including the written assignments). E-learning
technology allows flexibility enabling participants to continue with their day-to-day work. E-learning technology allows
flexibility enabling participants to continue with their day-to-day work.
Participants will be graded on the basis of:
● two written assignments;
● a final oral exam.
Dates
1st face-to-face seminar – 3rd & 4th March 2020
2nd face-to-face seminar – 29th & 30th July 2020
3rd face-to-face seminar – 25th & 26th November 2020 (graduation and dinner on the evening of 26th, departure of
international participants on the 27th Nov).
Contact details
Any questions related to the UEFA CFM − FAW can be addressed to:
Paul Tanner
Independent HR & Change Consultant
PTanner@FAW.co.uk
+44 (0) 7748 114 23